Ontarios Weekly Update: New Online Casino Games and Opportunities
PENN Announces New Online Casino Games Weekly for the Ontario Market
- PENN VP discusses a more aggressive approach on the casino front for Ontario.
- PGA Tour Blackjack launched in Ontario and New Jersey in May.
- PENN plans to roll out new casino content weekly for Ontario.
This morning in the EKG Line, a newsletter focused on the gambling industry, there’s an update on how PENN Entertainment is increasing their promotional spend in the solid-performing online casino sector.
Leveraging Blue Jays and Golf Canada Partnerships
PENN is also expanding its efforts through its partnerships with the Toronto Blue Jays and Golf Canada, which allow them to reach a wider audience.
In Ontario’s regulated market, casinos are a key differentiator for operators. The most recent statistics from iGaming Ontario show that in a market that saw CAD $7.79 billion in total cash wagers in April, the casino vertical captured 84% market share in terms of wagers, translating to 78% of the market’s revenue.
In April, PENN debuted theScore Casino, a stand-alone iCasino app in Ontario, utilising their proprietary technology platform.
Casino Dominates
This product was ranked as the No. 2 overall iCasino product in the U.S. in the previous year by Eilers & Krejcik.
Casino.org spoke with Jason Birney, Vice President of Operations, PENN Interactive, about the company’s current online casino strategy in Ontario.
“We’re focused on delivering a top-notch online casino experience in the market,” said Birney. “To achieve this, we’re adding new games weekly and continuously enhancing our offerings to serve our user base effectively.”
Bespoke Games Via Tech Platform
By leveraging long-term collaborations with the Toronto Blue Jays and Golf Canada, PENN is expanding its online casino content. This includes sponsorship opportunities at events like the RBC Canadian Open and CPKC Women’s Open.
Recently, PENN launched PGA Tour Blackjack in both New Jersey and Ontario, showcasing classic blackjack along with innovative gameplay features and thematic presentations.
“Ontario represents a significant market for us, both in online sports betting and iCasino, where we launch bespoke games crafted by our in-house team, PENN Game Studios,” said Birney.
In-House Game Studio
“On the marketing side, we’re developing extensive cross-promotional opportunities linked to key sporting events, such as integrating promotional campaigns tied to major championships.”
“Having an in-house game studio enables us to efficiently and creatively cater to our users with unique and proprietary games like ‘Legendary Larry’ and ‘Wuji Mines,’ which are currently popular in our catalogue,” he added.
“Owning every aspect of the development process means we can control our timelines, prioritise launches, and incorporate our partners more effectively when creating exclusive content that’s only available through our platform.”
The Ontario online casino market continues to thrive, presenting numerous opportunities for PENN Entertainment as they strive to enhance their offerings and engage a broad audience.
Summary
PENN Entertainment is enthusiastic about its strategic advancements in Ontario’s iGaming sector, exemplified by weekly game launches and collaborative initiatives with esteemed partners. As they continue to innovate, customers can look forward to an exciting selection of new offerings that blend gaming with sports excitement.
